There are a lot of brands which took a lot of time to build. But with
the emergence of a lot of Social Media platforms, building brands now
does not have to be hectic and tedious.
It is much simpler and easier to do but the work has to be done.
Capture your name
Use all the Social Media platforms to secure your name. Your name is your brand and it is very important to secure it. Begin by buying your domain name and getting your name with all these platforms. These are your assets and it is worth securing. You secure your name by going on these Social Media platforms such as Facebook, Twitter, Google Plus, YouTube and creating profiles.
Be the Wikipedia within your industry
After you have captured your name, spread your message. Be known within your industry as someone who always has solutions. When you always answer questions that people want answers to you will be seen as the expert within your field.
Blog
Blogging consistently is one of the ways to build your brand. As I said previously you have to be the Wikipedia in your industry. Your website should be a place where people want to consistently visit because they know they will find answers and solutions to their problems. This establishes your expertise. This tip works in any industry. Whether you are in the real estate business, legal, fashion, music and so on, you can be a solution centre. Your website should not only be about you selling your products and services but your audience want to see fresh information that will help them and this has to be consistent or else they will get bored and go to your competitor. People like to buy from those they know, like and trust and one of the ways to achieve that is through blogging.
Use videos to share your brand
Do some mini tutorials with videos and share them on YouTube. These videos can be one or two minutes long. This is a great way of sharing your brand. Be consistent with these videos. Your audience will see your body language; they will feel more connected with you. These are some of the reasons why people love commercials, it is entertaining and sticks to the mind of the viewer. They get to see the other side of you.
Engage on Social Media
Social media is a market place where you can easily engage with people. So after you have secured your name and shared your message, use this as an opportunity to engage with people. Start conversations with people and take them offline. See them face to face if you can and carry on building relationships.
With the above tips, when done consistently you will establish your expertise and also experience a growth in your business.
It is much simpler and easier to do but the work has to be done.
Capture your name
Use all the Social Media platforms to secure your name. Your name is your brand and it is very important to secure it. Begin by buying your domain name and getting your name with all these platforms. These are your assets and it is worth securing. You secure your name by going on these Social Media platforms such as Facebook, Twitter, Google Plus, YouTube and creating profiles.
Be the Wikipedia within your industry
After you have captured your name, spread your message. Be known within your industry as someone who always has solutions. When you always answer questions that people want answers to you will be seen as the expert within your field.
Blog
Blogging consistently is one of the ways to build your brand. As I said previously you have to be the Wikipedia in your industry. Your website should be a place where people want to consistently visit because they know they will find answers and solutions to their problems. This establishes your expertise. This tip works in any industry. Whether you are in the real estate business, legal, fashion, music and so on, you can be a solution centre. Your website should not only be about you selling your products and services but your audience want to see fresh information that will help them and this has to be consistent or else they will get bored and go to your competitor. People like to buy from those they know, like and trust and one of the ways to achieve that is through blogging.
Use videos to share your brand
Do some mini tutorials with videos and share them on YouTube. These videos can be one or two minutes long. This is a great way of sharing your brand. Be consistent with these videos. Your audience will see your body language; they will feel more connected with you. These are some of the reasons why people love commercials, it is entertaining and sticks to the mind of the viewer. They get to see the other side of you.
Engage on Social Media
Social media is a market place where you can easily engage with people. So after you have secured your name and shared your message, use this as an opportunity to engage with people. Start conversations with people and take them offline. See them face to face if you can and carry on building relationships.
With the above tips, when done consistently you will establish your expertise and also experience a growth in your business.
