Sunday, December 12, 2010
Monday, October 18, 2010
Monday, October 4, 2010
Free Website Analytics Toos
You belive or not you don't actually have to have a big budget to do great web analytics work. That is certainly a myth. And sure, most people know about the wonders of free Google Analytics, I would like to share a few of the other great free tools out there in the web analytics world.
Woopra
This is a great alternative to Google Analytics! Woopra is a very new tool, and is fresh out of the beta oven. This tracking tool is ideal for less trafficked websites, especially for blogs. It offers all the standard metrics that Google Analytics offers, plus two cool features that Google Analytics doesn't offer. Firstly, it has real time visitor analysis (creepy but great - you can see exactly which source your visitor comes from, the page they are on, and their path around your site etc), and secondly, they offer a great built in chat tool, that allows you to popup messages to your website visitors and actually talk to them - this is great for generating real time feedback or to offer help. Might be worth checking out, especially for those of you looking to try something different than the leading free Google Analytics tool.
Crazy Egg
Crazy Egg is basically a very advanced version of Google Analytics’ site overlay tool. It allows you to visually see EXACTLY where people are clicking on your website, and even shows you this in the form of a heatmap. It even allows you to segment this visual analysis based on things like visitor referrer. In particular, this is a great tool for helping you find poorly clicked areas on your website for testing (and yes, no-ones website is perfect!) They have a free basic version of this, plus some more advanced paid versions, but the free version should be more than enough to get some great insight into where your visitors are going (or not going!)
Enquisite
If you took out the Search Engine reports part of Google Analytics, and added in a lot more detailed reports regarding your regular search engine traffic (resulting from your SEO efforts) and your PPC efforts (paid search engine clicks), then you have ‘Enquisite‘. It is a very useful free tool for those of you who spend considerable time and resources attracting website visitors from search engines, and allows you to do some great analysis to help improve the ROI of your marketing efforts. An even more advanced, but expensive version of this is Omniture's Search Center - which also allows you to manage your campaigns.
4Q
I am a firm believer that one of the best ways to gain insight and understanding about what is happening at your website is to survey your visitors. You should never just rely on click stream data. Survey answers tell you ‘why’ your visitors are doing the ‘what’ that you see in your clickstream data, and enable you to get ideas for improving your website, thus improving the visitor experience, increasing the chance of them coming back (which should be the ultimate goal of any website). This new survey tool called 4Q is free and easy to set up and start generating good feedback and visitor insight. Oh, and Avinash Kaushik, genius web analyst is behind this great tool.
ClickTale
ClickTale takes visual analysis tools like CrazyEgg to an even higher level, and enables you to record and watch what your website visitors do without the need of expensive usability labs! Its great for gaining insight through the perspective of your visitors eyes, and reveals exactly where they go, how far they scroll, and what troubles they are having (and believe me, you will be surprised where people actually go on your website!) And it only requires a few simple lines of code to be added to your pages, which is great for non-techy people. The free version allows up to 100 recordings a week - more than enough to get started with. Intriguing stuff!
Woopra
This is a great alternative to Google Analytics! Woopra is a very new tool, and is fresh out of the beta oven. This tracking tool is ideal for less trafficked websites, especially for blogs. It offers all the standard metrics that Google Analytics offers, plus two cool features that Google Analytics doesn't offer. Firstly, it has real time visitor analysis (creepy but great - you can see exactly which source your visitor comes from, the page they are on, and their path around your site etc), and secondly, they offer a great built in chat tool, that allows you to popup messages to your website visitors and actually talk to them - this is great for generating real time feedback or to offer help. Might be worth checking out, especially for those of you looking to try something different than the leading free Google Analytics tool.
Crazy Egg
Crazy Egg is basically a very advanced version of Google Analytics’ site overlay tool. It allows you to visually see EXACTLY where people are clicking on your website, and even shows you this in the form of a heatmap. It even allows you to segment this visual analysis based on things like visitor referrer. In particular, this is a great tool for helping you find poorly clicked areas on your website for testing (and yes, no-ones website is perfect!) They have a free basic version of this, plus some more advanced paid versions, but the free version should be more than enough to get some great insight into where your visitors are going (or not going!)
Enquisite
If you took out the Search Engine reports part of Google Analytics, and added in a lot more detailed reports regarding your regular search engine traffic (resulting from your SEO efforts) and your PPC efforts (paid search engine clicks), then you have ‘Enquisite‘. It is a very useful free tool for those of you who spend considerable time and resources attracting website visitors from search engines, and allows you to do some great analysis to help improve the ROI of your marketing efforts. An even more advanced, but expensive version of this is Omniture's Search Center - which also allows you to manage your campaigns.
4Q
I am a firm believer that one of the best ways to gain insight and understanding about what is happening at your website is to survey your visitors. You should never just rely on click stream data. Survey answers tell you ‘why’ your visitors are doing the ‘what’ that you see in your clickstream data, and enable you to get ideas for improving your website, thus improving the visitor experience, increasing the chance of them coming back (which should be the ultimate goal of any website). This new survey tool called 4Q is free and easy to set up and start generating good feedback and visitor insight. Oh, and Avinash Kaushik, genius web analyst is behind this great tool.
ClickTale
ClickTale takes visual analysis tools like CrazyEgg to an even higher level, and enables you to record and watch what your website visitors do without the need of expensive usability labs! Its great for gaining insight through the perspective of your visitors eyes, and reveals exactly where they go, how far they scroll, and what troubles they are having (and believe me, you will be surprised where people actually go on your website!) And it only requires a few simple lines of code to be added to your pages, which is great for non-techy people. The free version allows up to 100 recordings a week - more than enough to get started with. Intriguing stuff!
Wednesday, May 12, 2010
Directory Submission- Submit your site to SEO friendly directories
Directory submission is an integral part of search engine optimization. It is imperative for every webmaster to have his website submitted to SEO friendly directories. One way links are vital to SEO success. They are instrumental in helping you improve your web presence. Choose a reputable SEO firm to get the desired results.
Having an excellent website does not guarantee abundant traffic. The site needs to have relevant keyword rich content and valuable information to give to customers. It has to reach out to consumers all over the world. Manual directory submission is helpful in such a scenario. You can hire professionals to have your site submitted manually to quality directories. You can rest assured that each manual directory they submit to will be relevant to your site. The directories chosen by them are based on pedigree and reliability. The SEO firm you choose can make or break your online presence. Do not get swayed by empty promises and tall claims. There are quite a few SEO firms out there who brag about impeccable customer service, link building, directory submission, article submission and more. Choose carefully! Choose wisely!
You need to have relevant incoming links to your website. You need to have your website submitted to directories with high PR rank. Hire only quality directory submission services to ensure outstanding results. If your article is submitted to a directory that is not relevant to your website, it will naturally not give you the desired outcome. Hence, it makes sense to hire a reputed firm that chooses directories meticulously. You can rest assured that your site will never be blacklisted by any search engine. Submitting your site to article directories is a sure shot way to boost your web presence. You will get maximum one way links. Moreover, the incoming links to your website will be relevant and appropriate.
Directory submission service is the need of the hour. Webmasters are realizing the need and importance of this service. All of them desire to rank high on search engines. Sadly, very few of them achieve their goals. The ones who succeed are the ones who hire quality directory submission service. They outsource this work to professionals and choose to focus on their key business. They don’t waste their valuable time focusing on something that can be done by professionals. If you own a website then you should hire skilled SEO consultants to optimize your site and catapult it to greater heights. There are various methods of search engine optimization. Directory submission is one of them.
There are various benefits of a quality directory submission service. It is a given that search engines prefer websites that boast of a great number of back links in them. Directory submission can build back links and improve your web presence. It can generate substantial traffic to your website.
Having an excellent website does not guarantee abundant traffic. The site needs to have relevant keyword rich content and valuable information to give to customers. It has to reach out to consumers all over the world. Manual directory submission is helpful in such a scenario. You can hire professionals to have your site submitted manually to quality directories. You can rest assured that each manual directory they submit to will be relevant to your site. The directories chosen by them are based on pedigree and reliability. The SEO firm you choose can make or break your online presence. Do not get swayed by empty promises and tall claims. There are quite a few SEO firms out there who brag about impeccable customer service, link building, directory submission, article submission and more. Choose carefully! Choose wisely!
You need to have relevant incoming links to your website. You need to have your website submitted to directories with high PR rank. Hire only quality directory submission services to ensure outstanding results. If your article is submitted to a directory that is not relevant to your website, it will naturally not give you the desired outcome. Hence, it makes sense to hire a reputed firm that chooses directories meticulously. You can rest assured that your site will never be blacklisted by any search engine. Submitting your site to article directories is a sure shot way to boost your web presence. You will get maximum one way links. Moreover, the incoming links to your website will be relevant and appropriate.
Directory submission service is the need of the hour. Webmasters are realizing the need and importance of this service. All of them desire to rank high on search engines. Sadly, very few of them achieve their goals. The ones who succeed are the ones who hire quality directory submission service. They outsource this work to professionals and choose to focus on their key business. They don’t waste their valuable time focusing on something that can be done by professionals. If you own a website then you should hire skilled SEO consultants to optimize your site and catapult it to greater heights. There are various methods of search engine optimization. Directory submission is one of them.
There are various benefits of a quality directory submission service. It is a given that search engines prefer websites that boast of a great number of back links in them. Directory submission can build back links and improve your web presence. It can generate substantial traffic to your website.
Tuesday, February 23, 2010
A Complete List of Keyword Suggestion Tools
Using the best keywords for search engine optimization is a very important thing when you promote a web site. The purpose of this research is to find something that your possible clients search when they are searching to buy your product, but you should also pick some keywords that have little competition.
For example "free stuff" is a search term that gets thousands of queries every day, but most of the sites in the top results have thousands of incoming links so it would be very hard to compete them, while a search term like "free cellphones" or "free computer stuff" could be easier to chase.
With that in mind I decided to write down a list of keyword suggestion tools. These tools can help you find information on many keywords (eg. how many times a phrase is searched per day) or find you some relative keywords (eg. "free stuff" is relative to "free ipod")
Bellow is a list with all the keyword suggestion tools I found. If I missed something please let me know
1) Google Adwords Keyword Tool
This is the official tool from google adwords. A great thing that this tool provides is the "site related keywords" which can help you see what keywords are probably used by your competitors.
https://adwords.google.com/select/KeywordToolExternal
2) Overture Keyword Selector Tool
This tool provides related keywords using data from Yahoo's ppc program.
http://inventory.overture.com/d/searchinventory/suggestion/
3) NicheBot classic
This used to be my favorite tool. It is the original nichebot.com tool which displays information from overture and wordtracker but merged.
http://www.nichebotclassic.com/
4) Trellian Free Search Term Suggestion Tool
Another good tool to get keyword suggestions.
http://www.keyworddiscovery.com/search.html
5) Geoland Search Engine Queries
A keyword suggestion tool that displays data from several search engines.
http://geoland.org/tools/searchqueries/
6) 7Search Keyword Suggestion Tool
Another great tool from one of the bigger CPC companies, 7search. You can use it to get keywords and estimated prices (for the 7search network)
http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx
7) Wordtracker Free Keyword Suggestion Tool
Generate up to 100 related keywords and an estimate of their daily search volume.
http://freekeywords.wordtracker.com/
8 ) DigitalPoint Keyword Suggestion Tool
Using data from overture and wordtracker
http://www.digitalpoint.com/tools/suggestion/
9) Niche Watch
A tool that displays the competition in your niche. Requires a free account to use it.
http://www.nichewatch.com/
10) CheckRankings Suggestion Tool
This tool is similar to google suggest tool (I think they use their data)
http://www.checkrankings.com/keywordsuggestion/
11) MS AdLabs Search Funnels
An interesting tool to see how people search a certain keyword and analyze the search behavior that users have.
http://adlab.microsoft.com/searchfunnel/
12) BRL Keyword Suggestion
This is one of the best tools I found. It uses data from 7 sites to display suggested keywords and estimates on them.
http://www.build-reciprocal-links.com/keyword-suggestion/
13) Submit Express Keyword Suggestion Tool
A keyword suggestion tool that uses data from wordtracker and keyword discovery
http://www.submitexpress.com/keytracker.php
14) Google Trends
Google trends is great to use after you find some good keywords. The tool will display charts on the search volume that each keyword has. The bad thing is that they don't display charts for every keyword but it still helps a lot.
http://www.google.com/trends
15) Yahoo Buzz
The same with google trends but this is using Yahoo's search engine for the results and it is categorized.
http://buzz.yahoo.com/
16) Google Zeitgeist
This is the newest tool from Google which displays top queries from the Google search engine on weekly basis.
http://www.google.com/press/zeitgeist.html
17) Lycos week's top 50
The top searches from Lycos on weekly basis
http://50.lycos.com/
18) Google Suggest
This is not really the best tool but it can help a little. While you type a search term theajax
http://www.google.com/webhp?complete=1&hl=en
19) SEObook Google Suggest Keyword Suggestion Scrapper Tool
This tool is using google suggest to display results, but it also give some extra information
http://tools.seobook.com/general/keyword-information/
20) Keyword Lizzard
Keyword Lizard is a FREE AdWords keyword tool that explodes your keyword lists by creating every possible permutation combination of keywords.
http://www.keywordlizard.com/
21) Ontology Finder
goRank's Ontology tool displays related search terms for the keyword you are using.
http://www.gorank.com/seotools/ontology/
22) GoLexa
GoLexa displays several information on the sites that a search term returns. Great tool to monitor your competition.
http://www.cumbrowski.com/CarstenC/GoLexa_SEO_Tool.asp
23) Seochat keyword optimizer
With seochat's keyword optimizer you can optimize your list of keywords. This tool is more useful for cpc campaigns
http://www.seochat.com/seo-tools/keyword-optimizer/
24) Bulk Overture Keyword Tool
A tool that helps you do multiple queries to Overture.
http://www.quickwhois.co.uk/overture.php
For example "free stuff" is a search term that gets thousands of queries every day, but most of the sites in the top results have thousands of incoming links so it would be very hard to compete them, while a search term like "free cellphones" or "free computer stuff" could be easier to chase.
With that in mind I decided to write down a list of keyword suggestion tools. These tools can help you find information on many keywords (eg. how many times a phrase is searched per day) or find you some relative keywords (eg. "free stuff" is relative to "free ipod")
Bellow is a list with all the keyword suggestion tools I found. If I missed something please let me know
1) Google Adwords Keyword Tool
This is the official tool from google adwords. A great thing that this tool provides is the "site related keywords" which can help you see what keywords are probably used by your competitors.
https://adwords.google.com/select/KeywordToolExternal
2) Overture Keyword Selector Tool
This tool provides related keywords using data from Yahoo's ppc program.
http://inventory.overture.com/d/searchinventory/suggestion/
3) NicheBot classic
This used to be my favorite tool. It is the original nichebot.com tool which displays information from overture and wordtracker but merged.
http://www.nichebotclassic.com/
4) Trellian Free Search Term Suggestion Tool
Another good tool to get keyword suggestions.
http://www.keyworddiscovery.com/search.html
5) Geoland Search Engine Queries
A keyword suggestion tool that displays data from several search engines.
http://geoland.org/tools/searchqueries/
6) 7Search Keyword Suggestion Tool
Another great tool from one of the bigger CPC companies, 7search. You can use it to get keywords and estimated prices (for the 7search network)
http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx
7) Wordtracker Free Keyword Suggestion Tool
Generate up to 100 related keywords and an estimate of their daily search volume.
http://freekeywords.wordtracker.com/
8 ) DigitalPoint Keyword Suggestion Tool
Using data from overture and wordtracker
http://www.digitalpoint.com/tools/suggestion/
9) Niche Watch
A tool that displays the competition in your niche. Requires a free account to use it.
http://www.nichewatch.com/
10) CheckRankings Suggestion Tool
This tool is similar to google suggest tool (I think they use their data)
http://www.checkrankings.com/keywordsuggestion/
11) MS AdLabs Search Funnels
An interesting tool to see how people search a certain keyword and analyze the search behavior that users have.
http://adlab.microsoft.com/searchfunnel/
12) BRL Keyword Suggestion
This is one of the best tools I found. It uses data from 7 sites to display suggested keywords and estimates on them.
http://www.build-reciprocal-links.com/keyword-suggestion/
13) Submit Express Keyword Suggestion Tool
A keyword suggestion tool that uses data from wordtracker and keyword discovery
http://www.submitexpress.com/keytracker.php
14) Google Trends
Google trends is great to use after you find some good keywords. The tool will display charts on the search volume that each keyword has. The bad thing is that they don't display charts for every keyword but it still helps a lot.
http://www.google.com/trends
15) Yahoo Buzz
The same with google trends but this is using Yahoo's search engine for the results and it is categorized.
http://buzz.yahoo.com/
16) Google Zeitgeist
This is the newest tool from Google which displays top queries from the Google search engine on weekly basis.
http://www.google.com/press/zeitgeist.html
17) Lycos week's top 50
The top searches from Lycos on weekly basis
http://50.lycos.com/
18) Google Suggest
This is not really the best tool but it can help a little. While you type a search term the
http://www.google.com/webhp?complete=1&hl=en
19) SEObook Google Suggest Keyword Suggestion Scrapper Tool
This tool is using google suggest to display results, but it also give some extra information
http://tools.seobook.com/general/keyword-information/
20) Keyword Lizzard
Keyword Lizard is a FREE AdWords keyword tool that explodes your keyword lists by creating every possible permutation combination of keywords.
http://www.keywordlizard.com/
21) Ontology Finder
goRank's Ontology tool displays related search terms for the keyword you are using.
http://www.gorank.com/seotools/ontology/
22) GoLexa
GoLexa displays several information on the sites that a search term returns. Great tool to monitor your competition.
http://www.cumbrowski.com/CarstenC/GoLexa_SEO_Tool.asp
23) Seochat keyword optimizer
With seochat's keyword optimizer you can optimize your list of keywords. This tool is more useful for cpc campaigns
http://www.seochat.com/seo-tools/keyword-optimizer/
24) Bulk Overture Keyword Tool
A tool that helps you do multiple queries to Overture.
http://www.quickwhois.co.uk/overture.php
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